About us
ABOUT US
Building brighter futures
With all the challenges children face today,
communities of parents and educators are coming together
to foster creativity and learning.
Discover New Adventures
Our products are designed to engage children’s imaginations while promoting learning through play. We offer a range of educational toys that stimulate creativity, critical thinking, and social skills, ensuring that every child has the opportunity to thrive.
Start with the child – find out what they love and create experiences that excite them.
Transforming playtime into learning time.
We’re here to inspire creativity.
Meet our team
Dedicated professionals driving our success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of the toys, marketing, and customer experience strategies.
Mich Stark
Chief Commercial Officer
Mich is dedicated to making a difference in children's lives. With years of experience in the toy industry, he has successfully launched numerous products that have become favorites among kids and parents alike.
Aline Turner
Chief Toy Designer
Aline is passionate about creating enriching experiences for children. She leads a team of designers and educators to develop innovative toys that inspire young minds and foster a love for learning.
Iris Joe
Chief Executive Officer
Iris, with her international experience, helps us easily understand the needs of families and improves our offerings. She is determined to drive success and delivers her professional acumen to bring the company to the next level.